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I Heart G.M.O.

I Heart G.M.O.

Can G.M.O.'s be lovable?

I Heart G.M.O.

Can G.M.O.'s be lovable?

I Heart G.M.O.

Can G.M.O.'s be lovable?

I Heart G.M.O.

Can G.M.O.'s be lovable?

Can we escape the polarization of the G.M.O. debate with transparency, humility, and critical reflection on genetic engineering technology? I Heart G.M.O. is a provocation and conversation starter to open up a debate about caring for G.M.O.'s.
Can we escape the polarization of the G.M.O. debate with transparency, humility, and critical reflection on genetic engineering technology? I Heart G.M.O. is a provocation and conversation starter to open up a debate about caring for G.M.O.'s.
Can we escape the polarization of the G.M.O. debate with transparency, humility, and critical reflection on genetic engineering technology? I Heart G.M.O. is a provocation and conversation starter to open up a debate about caring for G.M.O.'s.
A manicured hand holding a circular white I Heart G.M.O. sticker.

I Heart G.M.O. is an ongoing Ginkgo Bioworks campaign to spark conversations out in the world about why we might love (or feel otherwise about) genetically modified organisms.

I Heart G.M.O. is an ongoing Ginkgo Bioworks campaign to spark conversations out in the world about why we might love (or feel otherwise about) genetically modified organisms.

I Heart G.M.O. is an ongoing Ginkgo Bioworks campaign to spark conversations out in the world about why we might love (or feel otherwise about) genetically modified organisms.

Crinkled surface of a nylon reusable shopping silkscreens with I Heart G.M.O. in large type.
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I Heart G.M.O. reusable shopping bag
Crinkled surface of a nylon reusable shopping silkscreens with I Heart G.M.O. in large type.

One of our newest I Heart G.M.O. campaign products: reusable shopping bags for making a statement in the grocery store.

One of our newest I Heart G.M.O. campaign products: reusable shopping bags for making a statement in the grocery store.

Illustration of various fruits and vegetables donning G.M.O. shirts to suggest the importance of G.M.O. labeling.
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Supporting G.M.O. labeling
Illustration of various fruits and vegetables donning G.M.O. shirts to suggest the importance of G.M.O. labeling.

New York Times Op-Ed: I Run a G.M.O. Company — and I Support G.M.O. Labeling. Written by Jason Kelly, Ginkgo Bioworks' CEO; illustration by Daniel Salmieri.

New York Times Op-Ed: I Run a G.M.O. Company — and I Support G.M.O. Labeling. Written by Jason Kelly, Ginkgo Bioworks' CEO; illustration by Daniel Salmieri.

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Additional information

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Additional information

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Additional information

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An online store for I Heart G.M.O. products is in the works. For more information, occasional I Heart G.M.O. sticker giveaways, and to keep up with G.M.O. news out of Ginkgo Bioworks, you can follow @Ginkgo on Twitter.

An online store for I Heart G.M.O. products is in the works. For more information, occasional I Heart G.M.O. sticker giveaways, and to keep up with G.M.O. news out of Ginkgo Bioworks, you can follow @Ginkgo on Twitter.

Project credits

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Project Credits

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Project Credits

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The I Heart G.M.O. campaign was created by Christina Agapakis, Kit McDonnell, and Grace Chuang at Ginkgo Bioworks.

Back to all projects

The I Heart G.M.O. campaign was created by Christina Agapakis, Kit McDonnell, and Grace Chuang at Ginkgo Bioworks.

Back to all projects